by The BEC | April 18, 2018 | Front Page News | 0 Comments

by Adrienne Fritze | April 9, 2018 | Ask The Experts, Front Page News | 0 Comments

A customer persona is critical to your social media strategy. Why? The top priority for any business is to establish, nurture and sustain long-term relationships with the people in its target market. The persona is step one in getting you there.

by Adrienne Fritze | April 4, 2018 | Ask The Experts, Front Page News | 0 Comments

This week we’re taking a look at WHO visits WHERE (a data exercise). For this inquiry I’ll share two resources where you will look at social media data and how to use it to create an “ideal” Customer Persona which guides you in choosing the right social platforms.