Welcome Fellow Entrepreneurs!
This is article 2 in a series of 3. Last week’s post was about the TYPES of Social Media out there available to you in the world. We looked at 10 categories and dozens of sites. If you missed it, CLICK HERE to read that article.
This week we’re taking a look at WHO visits WHERE (a data exercise). For this inquiry I’ll share two resources where you will look at social media data and how to use it to create an “ideal” Customer Persona which guides you in choosing the right social platforms.
First up, Pew Research Center. Pew is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. The statistics in their report, Social Media Use in 2018, are both expected and not.
For example, I expected that most adults in the US would be on Facebook and YouTube. Turns out they are—68% and 73% respectively! That’s millions of people spending a lot of time on those websites.
A finding I didn’t expect was the increase in adult Instagram users – according to the study 35% of US adults say they now use this platform. Additionally, the data says that 39% are women, with over 50% falling in the age range of my best customers.
For an entrepreneur that relies heavily on images of her work, as well as the design of its promo materials, Instagram could be an important marketplace for our company’s goods. Until I read this report, Instagram was not even on my radar as a possible source of clients!
In this first report, the data is broken down by age, gender, frequency of social media site visitation and more.
The second resource also comes from Pew Research Center. It’s their Social Media fact Sheet published on Feb. 5th 2018 in their Internet & Technology research section. The data come from a survey conducted in January of this year.
What I love about this report is that it shows the growth of internet use by several more demographic data points than the first. Although the survey limits the number of platforms to the 8 top social media sites, it gives me a really nice cut at the WHO.
Both of these reports will set you up nicely to tackle next Monday’s marketing exercise, Creating a Customer Persona—a must-have document to take full advantage of what social media offers you and your customers.
If you have not yet registered for next week’s BoostBizEd workshop presentation, GO HERE for more details and to sign up.
Until Monday, enjoy these resources