A customer persona is critical to your social media strategy. Why? The top priority for any business is to establish, nurture and sustain long-term relationships with the people in its target market. The persona is step one in getting you there.

This week we’re taking a look at WHO visits WHERE (a data exercise). For this inquiry I’ll share two resources where you will look at social media data and how to use it to create an “ideal” Customer Persona which guides you in choosing the right social platforms.

There are hundreds of different social media platforms. Most of us are familiar with Facebook, Twitter, LinkedIn, and Instagram. Then there are those you may be less familiar with like Polyvore, Houzz and Taskrabbit, plus many many others. How do you choose where to invest your time?